It’s been a long time since I posted on TUMBLR. Excited to... 



It’s been a long time since I posted on TUMBLR. Excited to announce that we made the Kickstarter goal and I have been in the studio with David Kershenbaum. He produced Tracy Chapman’s Fast Car amongst many other amazing hit songs! It’s been a blast and the new album is coming to Kickstarter Backers in 2014!

Working on my new album with Grammy award winning music producer David Kershenbaum! 


Believe in your dreams because they can happen!!  One of my dreams is happening right now as I am in the studio working with Grammy award winning music producer David Kershenbaum who produced my favorite song: "Fast Car" by Tracy Chapman. David Kershenbaum and I have been in the studio working on the first 3 singles from my upcoming 2014 album. It's been amazing. When I met David I thanked him for producing Tracy Chapman's first album as it's been very healing to me.  His response was that we'll make my new album healing for others as well and that's exactly what we're doing in the studio. It's been MAGICAL and can't wait till you hear it! To pre-order, please go here: www.frankilove.com  

David and I in the studio - 
 

We did it! Success on Kickstarter! Thank you!!!! 

We did it! We were successful on Kickstarter! Thank you to all the angel backers for making it happen -  you are real life angels to me! Really can't put into words how much it truly means to get a pledge. I'm the sensitive artist type so to say I appreciate your support is not hitting it on the nail. It's 100xs more than that - your support means the world and I'll never forget it, EVER. This album is such a personal subject matter and it was really difficult to even put it out there. Telling the story about why I was doing an album and posting it on Kickstarter was extremely uncomfortable (especially to a videographer who I just met)  and I didn't know how people would respond. I was so happy after we launched the project to receive messages from strangers saying how they could relate and the compassion that people showed. Seeing that people were reaching out to support, I felt confident early on that we would succeed. Not only were pledges generous (average pledge was around $190) most backers jumped on board and helped to promote on Facebook which was very kind. Big thanks to my street team and friends for shout outs (Emiy, Nash, Bill V., Madison, Tracie, Timothy, Boots and many others!). 
Many of you might wonder how it all played out. How much work did it take and what the journey was like? I'm writing this hoping that my story might inspire you or help you with your future Kickstarter campaign. Here's the Kickstarter project link if you need to reference: http://www.kickstarter.com/projects/frankilovemusic/franki-love-new-album

Being that this is my second Kickstarter campain I learned a lot from my first campaign. My first campaign was successful in 2011 and was for an Ep album. The first campaign I did was for 30 days which was incrediby intense pressure. Because of that experience, I chose to do a 60 day campaign this time around. Kickstarter recommends 30 days, but I almost had a mini-nervous breakdown, lol, doing 30 days. Doing 60 days was still pretty intense but for the first 30 days we were already 30% funded and I was very relaxed promoting during the first month. 
The last 30 days became very intense and I spent an average of 4 hours a day on Facebook, Twitter, Youtube, Vine & Instagram creating posts and videos. At first, it was uncomfortable to do so much social media  because I personally don't love doing social media- - but I became faster at it, like a machine. Most of the backers I received came from Facebook and I had about 4 dedicated street team members spreading the word (thank you guys!). Some people will pay thousands of dollars for a PR company but that didn't make sense to me and I didn't have the money to pour into something like that. I wanted it to do it authentic and knew that once the campaign is over - fulfillment would take place and didn't want to get overwhelmed with too many backers and not being able to deliver. 
Two of the key components to my success, I think, were the 1) rewards I created and 2) my story and why I'm making an album. In addition to being a professional singer/songwriter/artist - I coach various celebrity artists on piano and help singers with songwriting. Early into my campaign I had a $3000 pledge that was custom made from a Father wanting his 6 year daughter to write a song with me and for us to produce the song in a studio. This reward, was pledged for a total of 3 times during this campaign. I think it's good to ask what people want because sometimes the rewards that YOU create seem great, but to pledgers they may not. I had a nice beginning to my campaign with 38% funded and then it got a little quiet. I got nervous one day and then calmed myself down because we still had 3 weeks. I did everything - emailed good friends, emailed backers from my last campaign and emailed family members. Won't lie, things can get very strange when you email people to pledge for your project. Some friends who you think are your friends - might lie and say they never got the email, hahaha. Some friends, who even play my cd in their car (which I've given to them for free) shyed away from pledging because perhaps they just want free cds/shirts, which might not happen. .. lol. The part that really is difficult about Kickstarter is if you're the sensitive type you might feel hurt because if you expect certain people to pledge but don't. But you must be tough and realize that your project is for the "world".  In the kicktarter process you might realize who your most valuable friends are and will value them even more. I had 2 friends that were in the "hospital", who pledged and I couldn't believe it and didn't expect it at all. They were both in very bad situations, one friend had a priest do prayers in her room and she thought it was her time to pass on -  but she still pledged and promoted me on her fb page the day she got out of the hospital, I really couldn't believe her kindness! Didn't expect that at all!! Her response was that of course she had to support me no matter what. They are the friends that I now realize I need to see and call more often. But let's turn our attention away from friends and people you "think" will pledge and let's move to the amazing support of fans & the public . .That's where the focus should be. . .  The more you focus on them, the more magical this journey becomes. Luckily I have an amazing group of the kindest hearted loving fans - who spread the word on FB & Twitter and who backed me very generously. That's what really kept me going and they are the main reason I kept very optomistic. They seemed to want to get me to funding as much as I did and if they weren't there, I might have lost motivation. So everyday, I saw the extreme support and love from everyone and I kept extremely positive and in the last 2 weeks the pledges started to come in. There were also lots of crazy people private messaging me on Facebook who wanted to produce my album but never really produced musuic, or tell me I'm doing things wrong & tried to sell marketing services. Just ignore them because they aren't really interested in you, it's obvious they just want money. Then there might strange experiences that you might run into. . .I had one man who contacted me who is a millionaire (I googled him) who offered to finance the entire album and then completely flaked. There's people like that too. I just kinda laughed it off and kept moving forward. 
When we were only 12 hours away from the campaign ending we were 80% funded and needed $2500. I was pretty worried we wouldn't make it to funding and rolled around in bed for hours before finally falling asleep that last evening. I woke up to my cell phone buzzing with texts of congrats that I made it. A mystery backer (from ICELAND!) pledged $3000 in the final hours that took us over funding. The entire time I was doing Kickstarter I was wishing for someone to knock it out of the ball park - and someone did!!!! Don't know who this person is from Iceland - but maybe he was peeking at my Kickstarter campaign and wanted to rescue it in the last hours. I'm truly grateful to Mr. Iceland and can't wait to thank him when I do skype songwriting sessions with him. 
Now that it's all over, I am unbelievably relieved. It's not easy, it takes dedication, focus and hard work. It's like climbing a mountain - sometimes it gets tiring - it gets lonely - it's exilirating - and when you make it to the top - well you feel like it was all worth it!!!! 2 weeks ago I met a singer/songwriter who told me it was the hardest and most stressful thing she's ever done and she'll never do it again. To me, with all that I've been thru in the past few years, with my parents going to heaven, I wouldn't call Kickstarter stressful. It's a fun challenge. Honestly, I knew we'd make it from the start. How was I so certain? This album I'm creating is a message that is very important in my heart that I want to reach other peoples hearts - so I knew with this intention of sincerity that it would all come together. Will I ever do another Kickstarter in the future? Perhaps... If I write an album that I think is worthy and that I think people would benefit from hearing, yes I'll for sure do it again! Tips for you if you're doing a Kickstarter campaign: 1) stay strong 2)have 30 days to focus and work solely on kickstarter 3)do a project that you feel the world needs to experience. If you missed out on becoming an angel backer on my Kickstarter project you can still jump on board and pre-order the new album. Click here: PRE-ORDER. Thanks & Love xoxoxo

 
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